Strategic Partnership Agreement Between Kayalar Kimya and Mirka
Kayalar Kimya, one of the leading companies in the chemical industry, is elevating its strength in the sector through a strategic partnership with Mirka, the global leader in surface finishing technology. Since 1976, Kayalar Kimya has been offering high-quality, environmentally friendly, and health-conscious paints, varnishes, and adhesives. This new collaboration aims to strengthen Kayalar Kimya’s market position while fostering growth alongside its business partners.
Mirka Wood Sector Products to be Distributed by Kayalar Kimya
Under the terms of this agreement, Kayalar Kimya will assume sales responsibilities for Mirka’s internationally recognized, high-quality surface finishing systems and complementary products. This partnership, leveraging Kayalar Kimya’s extensive dealer network, sector expertise, and broad customer base, will enable Mirka’s wood sector products to reach a wider audience in the Turkish market. Additionally, it will enhance Kayalar Kimya’s existing market power, allowing for more efficient exploitation of growth opportunities within the sector.
Strong Partnership Steps Towards Global Goals
With a production capacity of 142,000 tons, a robust R&D center, and a leading position in the sector, Kayalar Kimya holds significant influence both in Türkiye and the global market. This strategic partnership with Mirka will contribute to Kayalar Kimya’s global growth objectives, increase its competitive edge, and facilitate broader customer reach for both companies. Following a growth strategy based on partnerships, Kayalar Kimya will further consolidate its leadership in the sector and steer sustainable development.
About Kayalar Kimya
Founded in 1976, Kayalar Kimya ranks among the industry’s leaders with a diverse product range from paints to varnishes, including water-based outdoor wood paints and industrial coatings. Under its umbrella are the Genç brand for furniture paints and varnishes, Düfa—known as “The Master of Paint”—bringing color to the market, Woodsol, which extends the service life of wood materials with minimal maintenance, and Genç Noroo, a brand born from a strategic partnership established in 2012 with Noroo Paint, one of South Korea’s largest companies, operating in the industrial adhesive sector since 2022. As one of Europe’s largest furniture paint and varnish manufacturers, Kayalar Kimya exports to nearly 55 countries, including Russia, Algeria, Uzbekistan, Iraq, Georgia, Israel, Qatar, and Poland.
About Mirka
MIRKA LTD is a Finnish family-owned company and a global leader in innovative sanding technology. It provides users with technically superior, high-quality complete sanding series, innovatively designed machines, complete sanding systems, and complementary products. These wholly innovative solutions deliver real advantages in speed, top-class surface finishing, and cost efficiency, even in the most demanding applications. Mirka is the first company in its industry to simultaneously hold the three most important quality standards: ISO 9001 quality assurance system ensuring reliable quality through its manufacturing process; OHSAS 18001 occupational health and safety management system guaranteeing a high level of workplace safety; and ISO 14001 environmental management system demonstrating environmental care in all operations. Mirka operates in over 100 countries through its 16 subsidiaries across Europe, the Middle East, America, and Asia. Over 96% of its products are exported worldwide.